diff --git a/selfdrive/ui/widgets/prime.py b/selfdrive/ui/widgets/prime.py
index e98e4c1e1..ae8ba6595 100644
--- a/selfdrive/ui/widgets/prime.py
+++ b/selfdrive/ui/widgets/prime.py
@@ -1,27 +1,22 @@
 import pyray as rl
 
-from openpilot.selfdrive.ui.ui_state import ui_state
 from openpilot.system.ui.lib.application import gui_app, FontWeight
 from openpilot.system.ui.lib.multilang import tr
-from openpilot.system.ui.lib.text_measure import measure_text_cached
-from openpilot.system.ui.lib.wrap_text import wrap_text
 from openpilot.system.ui.widgets import Widget
 from openpilot.system.ui.widgets.label import gui_label
 
 
 class PrimeWidget(Widget):
-  """Widget for displaying comma prime subscription status"""
+  """Widget for displaying MR.ONE promotional content"""
 
   PRIME_BG_COLOR = rl.Color(51, 51, 51, 255)
+  BRAND_COLOR = rl.Color(70, 91, 234, 255)
 
   def _render(self, rect):
-    if ui_state.prime_state.is_prime():
-      self._render_for_prime_user(rect)
-    else:
-      self._render_for_non_prime_users(rect)
+    self._render_promotion(rect)
 
-  def _render_for_non_prime_users(self, rect: rl.Rectangle):
-    """Renders the advertisement for non-Prime users."""
+  def _render_promotion(self, rect: rl.Rectangle):
+    """Renders the MR.ONE brand promotion."""
 
     rl.draw_rectangle_rounded(rect, 0.025, 10, self.PRIME_BG_COLOR)
 
@@ -30,34 +25,24 @@ class PrimeWidget(Widget):
     w = rect.width - 160
 
     # Title
-    gui_label(rl.Rectangle(x, y, w, 90), tr("Upgrade Now"), 75, font_weight=FontWeight.BOLD)
+    gui_label(rl.Rectangle(x, y, w, 90), tr("MR.ONE"), 85, font_weight=FontWeight.BOLD, color=self.BRAND_COLOR)
 
-    # Description with wrapping
-    desc_y = y + 140
+    # Subtitle
+    sub_y = y + 110
     font = gui_app.font(FontWeight.NORMAL)
-    wrapped_text = "\n".join(wrap_text(font, tr("Become a comma prime member at connect.comma.ai"), 56, int(w)))
-    text_size = measure_text_cached(font, wrapped_text, 56)
-    rl.draw_text_ex(font, wrapped_text, rl.Vector2(x, desc_y), 56, 0, rl.WHITE)
+    rl.draw_text_ex(font, tr("更智能的驾驶体验"), rl.Vector2(x, sub_y), 56, 0, rl.WHITE)
 
     # Features section
-    features_y = desc_y + text_size.y + 50
-    gui_label(rl.Rectangle(x, features_y, w, 50), tr("PRIME FEATURES:"), 41, font_weight=FontWeight.BOLD)
+    features_y = sub_y + 80
+    gui_label(rl.Rectangle(x, features_y, w, 50), tr("特色功能:"), 41, font_weight=FontWeight.BOLD)
 
     # Feature list
-    features = [tr("Remote access"), tr("24/7 LTE connectivity"), tr("1 year of drive storage"), tr("Remote snapshots")]
+    features = [tr("专属调校"), tr("持续OTA更新"), tr("实时远程监控"), tr("精湛本地化体验")]
     for i, feature in enumerate(features):
       item_y = features_y + 80 + i * 65
-      gui_label(rl.Rectangle(x, item_y, 100, 60), "✓", 50, color=rl.Color(70, 91, 234, 255))
+      gui_label(rl.Rectangle(x, item_y, 100, 60), "✦", 50, color=self.BRAND_COLOR)
       gui_label(rl.Rectangle(x + 60, item_y, w - 60, 60), feature, 50)
 
-  def _render_for_prime_user(self, rect: rl.Rectangle):
-    """Renders the prime user widget with subscription status."""
-
-    rl.draw_rectangle_rounded(rl.Rectangle(rect.x, rect.y, rect.width, 230), 0.1, 10, self.PRIME_BG_COLOR)
-
-    x = rect.x + 56
-    y = rect.y + 40
-
-    font = gui_app.font(FontWeight.BOLD)
-    rl.draw_text_ex(font, tr("✓ SUBSCRIBED"), rl.Vector2(x, y), 41, 0, rl.Color(134, 255, 78, 255))
-    rl.draw_text_ex(font, tr("comma prime"), rl.Vector2(x, y + 61), 75, 0, rl.WHITE)
+    # Contact
+    contact_y = features_y + 80 + len(features) * 65 + 30
+    rl.draw_text_ex(font, tr("联系我们获取更多信息"), rl.Vector2(x, contact_y), 41, 0, rl.Color(200, 200, 200, 200))