diff --git a/common/params_keys.h b/common/params_keys.h
index 6df11934..989b3d23 100644
--- a/common/params_keys.h
+++ b/common/params_keys.h
@@ -37,7 +37,7 @@ inline static std::unordered_map<std::string, ParamKeyAttributes> keys = {
     {"DoShutdown", {CLEAR_ON_MANAGER_START, BOOL}},
     {"DoUninstall", {CLEAR_ON_MANAGER_START, BOOL}},
     {"DriverTooDistracted", {CLEAR_ON_MANAGER_START | CLEAR_ON_IGNITION_ON, BOOL}},
-    {"AlphaLongitudinalEnabled", {PERSISTENT | DEVELOPMENT_ONLY, BOOL}},
+    {"AlphaLongitudinalEnabled", {PERSISTENT, BOOL}},
     {"ExperimentalMode", {PERSISTENT, BOOL}},
     {"ExperimentalModeConfirmed", {PERSISTENT, BOOL}},
     {"FirmwareQueryDone", {CLEAR_ON_MANAGER_START | CLEAR_ON_ONROAD_TRANSITION, BOOL}},
diff --git a/selfdrive/car/card.py b/selfdrive/car/card.py
index f6ddcac8..6e0f32ac 100644
--- a/selfdrive/car/card.py
+++ b/selfdrive/car/card.py
@@ -86,7 +86,7 @@ class Car:
 
     self.can_callbacks = can_comm_callbacks(self.can_sock, self.pm.sock['sendcan'])
 
-    is_release = self.params.get_bool("IsReleaseBranch")
+    is_release = False
 
     if CI is None:
       # wait for one pandaState and one CAN packet
diff --git a/selfdrive/ui/qt/offroad/developer_panel.cc b/selfdrive/ui/qt/offroad/developer_panel.cc
index 573fbd41..cb3749fe 100644
--- a/selfdrive/ui/qt/offroad/developer_panel.cc
+++ b/selfdrive/ui/qt/offroad/developer_panel.cc
@@ -52,7 +52,7 @@ DeveloperPanel::DeveloperPanel(SettingsWindow *parent) : QFrame(parent) {
   mainList->addItem(experimentalLongitudinalToggle);
 
   // Joystick and longitudinal maneuvers should be hidden on release branches
-  is_release = params.getBool("IsReleaseBranch");
+  is_release = false;
 
   // Toggles should be not available to change in onroad state
   QObject::connect(uiState(), &UIState::offroadTransition, this, &DeveloperPanel::updateToggles);
diff --git a/selfdrive/ui/qt/offroad/settings.cc b/selfdrive/ui/qt/offroad/settings.cc
index f438e797..e96e2529 100644
--- a/selfdrive/ui/qt/offroad/settings.cc
+++ b/selfdrive/ui/qt/offroad/settings.cc
@@ -172,7 +172,7 @@ void TogglesPanel::updateToggles() {
                                   .arg(tr("New Driving Visualization"))
                                   .arg(tr("The driving visualization will transition to the road-facing wide-angle camera at low speeds to better show some turns. The Experimental mode logo will also be shown in the top right corner."));
 
-  const bool is_release = params.getBool("IsReleaseBranch");
+  const bool is_release = false;
   auto cp_bytes = params.get("CarParamsPersistent");
   if (!cp_bytes.empty()) {
     AlignedBuffer aligned_buf;